In The Media
Green Queen // No Plans to Bring Back McPlant in the US, Says Top McDonald’s Exec
27 June 2024
UNSTUCK's Jennifer Woollford explains how McDonald's failure in the US “isn’t a consumer demand issue, it’s a marketing malpractice one” because “consumer demand has to be created, and that’s the job of marketing.”
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No Plans to Bring Back McPlant in the US, Says McDonald’s Exec
McDonald’s says the McPlant hasn’t been successful in the US, and will focus on chicken instead of bringing the plant-based burger back.
Anay Mridul
Alt Meat // Editor's Choice: Vaping – yeah, vaping – has lessons for novel food marketers
23 May 2024
UNSTUCK guest author Michelle Roberts emphasizes that “vaping has perfectly grasped — and executed — the power of reframing instead to better, such that rational compromise becomes emotional gratification”
Read the full story on Alt Meat
Editor’s choice: Vaping — yeah, vaping — has lessons for novel food marketers | Alt Meat
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