![UNSTUCK 011: Brands doing different right](/content/images/size/w600/2024/07/UNSTUCK011.png)
UNSTUCK 011: Brands doing different right
Oatside, Tofoo and Tindle show us how to build an unfair brand advantage.
Oatside, Tofoo and Tindle show us how to build an unfair brand advantage.
Why big brands play by different rules, and how they don't always get it right.
How to drive major category change by “selling better” not “selling instead”.
Why building desire will get you a lot more growth than achieving parity.
How identifying a real consumer problem to solve will win you customers.
The state of research in alt-protein and how to do it better. Much, much better.
Why positioning as parity is a dead end regardless of comms craftsmanship.
Learn from meh corporates, Heura getting it right, and Oatly on thin ice.
Why and how to really put the consumer at the heart of your business.
Go big by nailing the fundamentals of targeting, positioning, and identity.
What to do (and stop doing!) for a great sustainable food marketing strategy.