UNSTUCK 017: How new is too new?
Most new launches fail. The 80/20 rule of innovation can help you beat the odds.
Zoran Svetlicic
Zoran Svetličić is a brand strategist and co-founder of Shift., a branding firm with studios in Singapore, Hong Kong and Melbourne. He works with ambitious companies to help them grow their brands.
UNSTUCK 016: The Quarterly Crit with Formo, Good Meat and Cheetos
Formo getting it right, a toss-up on Good Meat and a fail from PepsiCo.
UNSTUCK 015: Putting Sustainable Food To The Taste Test
Why we need to get serious about taste to become part of food culture
UNSTUCK 014: The Agony And Ecstasy Of Back To School
Alt protein’s “we don’t need no education” approach is limiting it’s growth.
UNSTUCK 013: How Team Alt Protein could have won at the Olympics
A golden opportunity was missed because of a producer-centric mindset.
UNSTUCK 012: Are your customers f*cking idiots?
Lessons from the Noel Gallagher school of marketing.
UNSTUCK 011: Brands doing different right
Oatside, Tofoo and Tindle show us how to build an unfair brand advantage.
UNSTUCK 010: The Quarterly Crit with Nutella, Smug and Cod Almighty
Why big brands play by different rules, and how they don't always get it right.
UNSTUCK 008: If You Want Change, Start With The Bling
Why building desire will get you a lot more growth than achieving parity.
UNSTUCK 007: Blended Meat Saved The World Once, Can It Do It Again?
How identifying a real consumer problem to solve will win you customers.
UNSTUCK 006: Why Most Alt-Protein Research Is Bollocks, And The Answers To Three Key Questions To Improve It
The state of research in alt-protein and how to do it better. Much, much better.
UNSTUCK 005: Can Meaty Meat Meatness Put Impossible On More Dinner Tables?
Why positioning as parity is a dead end regardless of comms craftsmanship.