UNSTUCK 010: The Quarterly Crit with Nutella, Smug and Cod Almighty
Why big brands play by different rules, and how they don't always get it right.
Zoran Svetlicic
Zoran Svetličić is a brand strategist and co-founder of Shift., a branding firm with studios in Singapore, Hong Kong and Melbourne. He works with ambitious companies to help them grow their brands.
UNSTUCK 008: If You Want Change, Start With The Bling
Why building desire will get you a lot more growth than achieving parity.
UNSTUCK 007: Blended Meat Saved The World Once, Can It Do It Again?
How identifying a real consumer problem to solve will win you customers.
UNSTUCK 006: Why Most Alt-Protein Research Is Bollocks, And The Answers To Three Key Questions To Improve It
The state of research in alt-protein and how to do it better. Much, much better.
UNSTUCK 005: Can Meaty Meat Meatness Put Impossible On More Dinner Tables?
Why positioning as parity is a dead end regardless of comms craftsmanship.
Crit
UNSTUCK 004: The Quarterly Crit with Orgain, Breyers, Oatly & Heura
Learn from meh corporates, Heura getting it right, and Oatly on thin ice.
UNSTUCK 003: When To Start Thinking About Marketing (Hint: It’s Not At Series C)
Why and how to really put the consumer at the heart of your business.
UNSTUCK 002: What Veganuary Can Learn From Dry January
Go big by nailing the fundamentals of targeting, positioning, and identity.
UNSTUCK 001: Five Make-Or-Break New Year’s Resolutions For The Alt Protein Industry
What to do (and stop doing!) for a great sustainable food marketing strategy.