UNSTUCK 022: Stop Giving Consumers What They Don’t Want
Why “Vegan” is a dead end on the path to the mainstream
Zoran Svetlicic
Zoran Svetličić is a brand strategist and co-founder of Shift., a branding firm with studios in Singapore, Hong Kong and Melbourne. He works with ambitious companies to help them grow their brands.
UNSTUCK 021: A Tale Of Two Proteins
Why demonstrating scaleable market demand early can determine your fate
UNSTUCK Recap: What You Read The Most In 2024
The top 5 articles of 2024. How many did you read?
UNSTUCK 020: Top 5 Consumer Takeways From The Asia-Pacific Agrifood Innovation Summit
Get the key highlights from an action-packed week in Singapore
UNSTUCK 019: Andre Menezes On Finding What Alt Protein Can Do That Meat Can’t
First-hand lessons on challenging Big Meat from TiNDLE’s former CEO
UNSTUCK 018: PBFA’s Industry Campaign May Cause Complete Indifference
Why aiming for awards instead of consumers will fail to change behaviors
UNSTUCK 017: How new is too new?
Most new launches fail. The 80/20 rule of innovation can help you beat the odds.
UNSTUCK 016: The Quarterly Crit with Formo, Good Meat and Cheetos
Formo getting it right, a toss-up on Good Meat and a fail from PepsiCo.
UNSTUCK 015: Putting Sustainable Food To The Taste Test
Why we need to get serious about taste to become part of food culture
UNSTUCK 014: The Agony And Ecstasy Of Back To School
Alt protein’s “we don’t need no education” approach is limiting it’s growth.
UNSTUCK 013: How Team Alt Protein could have won at the Olympics
A golden opportunity was missed because of a producer-centric mindset.
UNSTUCK 012: Are your customers f*cking idiots?
Lessons from the Noel Gallagher school of marketing.