UNSTUCK 036: A Bigger Appetite For Change
Why the entire industry, not just sustainable food, needs to get unstuck
Zoran Svetlicic
Zoran Svetličić is a brand strategist and co-founder of Shift., a branding firm with studios in Singapore, Hong Kong and Melbourne. He works with ambitious companies to help them grow their brands.
UNSTUCK Recap: What You Read The Most In 2025
It's that time of year again. The Netflix stats are in (you probably watched K-Pop Demon Hunters like everyone else), Google has told us what’s trending, and brands everywhere are compiling their "Best of 2025" lists because, well, everyone else is doing it. Here at
UNSTUCK 035: Future of Food London Hot Takes
Don't choose between impact and commercial success, but figure out how to make one enable the other.
UNSTUCK 034: The Great Mid Drift
As culture swings from extremes to moderation, food can lead the way.
UNSTUCK 033: Certifications: credibility boost or costly placebo?
Do they actually move the needle for your brand story, your supply chain and your investors?
UNSTUCK 032: Quarterly Crit With Kraft, Oatly, and Wildtype
A brand that's playing it cool, and two others that are stumbling
UNSTUCK 031: Is Alt-Chocolate The Quiet Challenger Headed For A Breakthrough?
Three reasons why alt-chocolate could succeed where alt-meat has stalled
UNSTUCK 030: What Sustainable Food Needs To Learn From Alcohol-Free Beer’s Rise
Even deeply entrenched cultural products can be reimagined with the right insight and approach to branding
UNSTUCK 029: You're A B2B Brand. Here's Why You (Still) Have To Care About The Consumer.
B2C proof points are your secret weapon to unlock B2B scale
UNSTUCK 028: How many categories should you stretch your brand to?
For most sustainable food brands the answer is probably none.
UNSTUCK 027: Will IS Work Better Than ISN’T?
THIS gets the strategy right, but execution misses the mark
UNSTUCK 026: The Quarterly Crit With Baileys, TurtleTree and Solein
Bravo for Baileys, not so much for the others