About UNSTUCK

We are Jen and Zoran, two brand marketers whose paths crossed when we started working with alternative foods, and found a shared belief in its potential. Two years on, we see a huge barrier to reaching the mainstream market. We've seen first hand how a lack of customer centricity, limited understanding of how the food category really works, and little expertise in brand building is holding the industry back. We want to do something about it. 

While there are many great conversations and collaborations happening around supply chains, regulatory approvals and hitting price parity, no-one is talking about the consumer beyond the odd panel at a conference. We have to go deep on how to reach them, engage with them and build demand.

This is the start of that conversation. A regular drumbeat on the missing mindset and skillset to go mainstream. Expect honest perspectives, interviews with decision makers to know what they really think, and actionable commentary to get us unstuck.

About Jen

Jen is a strategic and commercial food marketing expert with global experience that spans leading branded portfolios in large-scale consumer goods companies, founding and building an expert talent network, and leading marketing and growth strategy for Perfect Day. She is passionate about bringing her consumer, branding and growth expertise to building customer demand for solutions that sustainably transform our food systems.

About Zoran

Zoran Svetličić is a senior brand strategist and co-founder of Shift., a branding firm with studios in Singapore, Hong Kong and Melbourne. He works with leadership teams of ambitious companies across categories to help them grow their brands, and is on a quest to figure out how to turn alternative protein into default protein.