About UNSTUCK

We are Jen and Zoran, two marketers on a mission to help the food industry get unstuck.

Big food companies are losing relevance. Startups struggle to scale. Meanwhile, consumers are more informed, more skeptical, and more demanding than ever. The gap isn't technology or capital. It's mindset and skillset. Too many companies are still playing by rules written for a different era. They optimize what exists instead of reimagining what's possible.

The brands breaking through are the ones who understand consumers deeply, build genuine desire, and have the courage to challenge conventions everyone else takes for granted.

UNSTUCK is where we unpack what actually works. Honest analysis, conversations with people making real decisions, and practical insights on the skillset & mindset needed to shape a food industry fit for the future.

About Jen

Jen is a strategic and commercial food marketing expert with global experience that spans leading branded portfolios in large-scale consumer goods companies, founding and building an expert talent network, and leading marketing and growth strategy for Perfect Day. She is passionate about bringing her consumer, branding and growth expertise to building customer demand for solutions that sustainably transform our food systems.

About Zoran

Zoran Svetličić is a senior brand strategist and co-founder of Shift., a branding firm with studios in Singapore, Hong Kong and Melbourne. He works with leadership teams of ambitious companies across categories to help them grow their brands, and is on a quest to figure out how to turn alternative protein into default protein.